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Digital transformation helps businesses by integrating digital technologies into all areas of operations, fundamentally changing how they operate and deliver value to customers. It enables companies to automate routine tasks, improve decision-making through real-time data analytics, enhance customer experiences with personalised and efficient services, and increase overall agility by allowing quicker adaptation to market trends and disruptions. Additionally, it fosters innovation by creating new business models and revenue streams, while also improving internal collaboration through cloud-based tools and platforms. In essence, digital transformation empowers businesses to become more competitive, efficient, and resilient in a rapidly evolving digital landscape.